Take a look at some of our handy tips and advice to
help you plan your perfect direct mail camapign.
What’s the environmental impact of direct mail polywrapping?
The war on plastic waste. What does it mean for the future of direct mail polywrapping, and at what cost?
37% Increase in Enquiries Since GDPR Suggests a New Era for Direct Mail!
37% Increase in Enquiries Since GDPR Suggests a New Era for Direct Mail, read why you should be considering direct mail campaigns here.
12 Essential Copywriting Tips to Boost Your Direct Mail Campaign
Arguably, the most important thing in a direct mail campaign is the copy. The copy of your flyer, leaflet or brochure carries your message and if done effectively, can compel your reader to act. Whether this is to pick up the phone, visit a website or make a purchase, is up to you. However, the way you write your copy can have a huge impact on your ROI, so you’d better make it as good as it can be.
News Roundup 21/09/18: Direct Marketing is Thriving in Millennial Mailboxes
Forbes suggests that millennials pay attention to direct mail advertising, find out more in this article.
How to Ensure Your Charity is GDPR Compliant
Make sure your Charity is GDPR Compliant by following the advice in this article.
7 Reasons Why Direct Mail Marketing Beats Email Marketing
Email marketing has grown phenomenally over the years and is now a ubiquitous part of our daily lives. It’s true that email marketing is an incredibly effective way of promoting your business, but how does it compare with direct mail?
Direct Marketing Definition – The What, Why and How
Direct mail is a key part of direct marketing and is hugely important for any business that’s looking to gain or retain customers. Marketing itself encompasses the full range of promoting your business, including mediums such as television, radio or billboard advertisements. Direct marketing on the other hand, is more targeted to a specific ‘potential’ customer and has a higher chance of gaining interest and generating sales.
News Roundup 28/09/18: Your Next Mailchimp Message Might Be on Direct Mail
See how your next Mailchimp message may be on direct mail in this helpful article.
News Roundup 12/10/18: Direct Mail Marketing Is Far From Dead
Direct Mail is far from dead, we will tell you why in this helpful article.
News Roundup 19/10/18: New Campaign Promotes the Power of Direct Mail
The Real Media Collective has launched a fourth campaign – this time promoting the benefits of direct mail in marketing. Read all about it in this useful article.
News Roundup 26/10/18: Direct Marketing in a Post-GDPR World
Rumours of direct mail’s demise have been greatly exaggerated! When combined with the latest technology, creatively and thoughtfully put together, personalised and targeted, direct mail remains a relevant and highly-effective channel for charities to acquire new supporters.
What is the Best Day to Send Direct Mail Out?
Find out what the best day to send direct marketing really is with out helpful article.
Is Direct Mail with Video Worth it?
With video for direct mail is growing in popularity, we investigate whether the benefits are worthwhile.
What type of direct marketing are there? See our simple list here.
What are the Advantages of Direct Marketing
See the advantages of a great Direct Marketing campaign in this article.
News Roundup 2/11/18: Direct Marketing Services Market Rising Demands and Business Outlook 2018-2025
There is more demand for direct marketing resources, read more in this article.
Direct Mail News 9/11/18: BT Used Targeted Mail to Surprise and Switch Broadband Customers
BT knew there were specific geographic areas where its broadband Infinity speeds were faster than its competitors and identified an opportunity to steal market share
Direct Mail News 16/11/18: Case Study - Staying Cool Like a Polar Bear
In a bid to keep its customers engaged, air-con servicing company Tech-V released a new design for its flyers which were distributed to customers. This was part of its ongoing initiative to have a new design for its flyers every six months.
Why Personalisation is Key to Your Direct Mail
Find out why Personalisation is Key to Your Direct Mail campaign in this helpful article.
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