023 9237 7900 Contact us get a quote

Direct Mail News 16/11/18: Case Study - Staying Cool Like a Polar Bear

In a bid to keep its customers engaged, air-con servicing company Tech-V released a new design for its flyers which were distributed to customers. This was part of its ongoing initiative to have a new design for its flyers every six months.

According to the company, clients often look forward to receiving its flyers with new artwork, with some even keeping them as part of a collection since the flyers started distribution several years ago. The flyers’ artwork and concept are designed by the company’s designers, and the company will regularly change the variety of polar bear images being used in the flyers. The polar bear was chosen to be the company’s mascot as it is associated with a cosy and cool environment – which relates to air-con servicing.

You can learn more about Tech-V’s flyers, head over to the full article here.

BBC Launches £3m Tender for Print and Mailing Management

The broadcaster is seeking a single supplier to manage the “pan-BBC print requirements” and take responsibility for all print production. This will involve the print partner entering into sub-contracts with print providers to fulfil jobs across England, Wales, Scotland and Northern Ireland.

The contract, which has been held for the past eight years by Cheshire-headquartered APS Group, is a streamlining of the BBC’s original strategy of contracting with different suppliers for individual print jobs. Although BBC production still occasionally sources print from local suppliers when on location, the bulk of BBC print is now handled through this print management process. For more information on the BBC’s new mailing management, head over to Print Week.

Direct Marketing Services Market Latest Report: Performance Matrix, Key Market Insights and Decision Framework Analysis and Forecast 2023

Direct Marketing Services Market research report offers the breakdown of the business by market size, rate of development, key companies, counties, product selections and applications. The Direct Marketing Services Market Report delivers the current state, openings, limits, drivers and also the evolution forecasts of the market by 2023.

Profound investigation about Direct Marketing Services market standing, enterprise competition outline, welfares and drawbacks of enterprise stock, Direct Marketing Services industry development trends, regional industrial layout features and economic policies, industry News and Strategies by Regions has additionally been enclosed.

Want to learn more about the recent research report? Head over to the full article here.

Letters: Direct marketing is the Best Way to Gain Yes Votes

In an open letter to all of the Yes movement, the Scottish Independence Convention (due to re-launch on St Andrew’s Day) says it is these people we must reach.

There is a lot of talk about crowdfunding. In the case of the Scottish Independence Convention, they hope to raise funds to provide toolkits, aiding local groups and the national movement to change the story we hear in the media.

So, why are letters seemingly the best way to gain ‘Yes’ votes? Read the full article by The National to find out.

Recent Articles

5 Tips for Fundraising Managers when using direct mail

Want to make the most of your direct mailing campaigns? Here are five tips from the experts that will help you achiev...

Travel, leisure and tourism: Why direct mail should be part of your integrated marketing plan.

Find out why so many businesses in the travel, leisure and tourism industry are choosing to use Direct Mail as a part...

5 reasons your direct mail may not have worked

Direct mailing is a highly effective form of marketing, but it isn't always successful. Here are the most common reas...

What could you improve on your doormat? 3 direct mail mistakes and how to avoid them

Make sure your next mailing campaign is a success by avoiding these common direct mail mistakes.

#DMPersonalisation: Using direct mail personalisation to drive sales

When it comes to bulk mail and direct mailing, personalisation matters. Find out how using it can drive sales.

Tips for creatives when designing direct mail campaigns

Here’s our handy cheat sheet for creatives who want to get ahead with designing direct mail.

Direct Mail Personalisation, it's not as expensive as you think

Direct mail doesn't have to be expensive, With The Mailing People you achieve more with your budget, whatever the siz...

#DMGuru: Tips for Personalising your Direct Mail campaign

Here are some favourite personalising tips from direct mail experts at The Mailing People to help get your mail marke...

What could you improve on your doormat? 3 more Direct Mail mistakes and how to avoid them

When it comes to successful direct mail, it all begins on your doormat. How to avoid the 3 most common direct mail mi...

#DMPersonalisation: It's not all about e-mails! Direct Mail can be personalised too

Whereas most email marketing templates are fairly simple, digital printing allows more scope to be personal when usin...

Our accreditations

Accreditation logo
Accreditation logo
Accreditation logo
Accreditation logo
Accreditation logo
Accreditation logo
Accreditation logo