If you’re in business or considering starting a business, then I’m sure you’re aware that marketing is an essential part of promoting your company. If you want to spread the word about the services or products you offer and have any chance of gaining new business, then you need a marketing strategy. But, marketing in itself covers a wide spectrum and comes in many forms. Today we’re looking at direct marketing and how it can offer a number of benefits and advantages over traditional forms of marketing.
Marketing is the business of promoting products or services by using market research and advertising.
Direct marketing is marketing that targets a specific group of potential customers and usually involves delivering physical materials such as flyers, brochures or leaflets.
So, a form of marketing can be, for example, a TV advert or billboard advertisement. These types of advertisements ‘market’ your company to a wide audience. This is a highly expensive way of gaining brand awareness and usually reserved for top-tier brands. Direct marketing, on the other hand, is much cheaper as it targets a smaller audience. The advantage of this being that your audience can be targeted by demographics and interests that are relevant to your business, so you have a better chance of gaining a higher ROI.
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